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Use Your Strengths to Stay Top of Mind with Clients

How health and wellness business owners can create authentic visibility “I know I should be posting more, but I just […]
Digital Marketing for Wellness Businesses | Golden Aura

Stop Waiting for Things to Fall Into Place

It’s Time to Take Action and Stop Feeling Stuck in Your Business Years ago, while sailing in the Sea of […]

How to Get Found and Trusted Online as a Health Professional

When searching for a new health provider, whether it’s a lymphatic drainage therapist, a holistic coach, or a wellness practitioner, […]

Finding Your Own Star Power

Shine in Ways That Feel Right for You Your marketing strengths are the foundation of a strategy that works. Imagine […]

Popular Title

Transform Your Landing Page: Top-Design Trends

In this blog, I’ll share some of the latest top-design trends for landing pages, but one thing to note and […]

Navigating the New Wave of How AI and Machine Learning are Reshaping the Marketing Landscape

As an online visibility strategist, I spend my days immersed in the digital realm, and it’s a whole new and […]

The Fascinating World of AI-Generated Poetry

To explore the intersection of creativity and technology, I asked the ChatGPT to write a poem.  “Walk with Me”The more […]

AI Roundup

Transform Your Landing Page: Top-Design Trends

In this blog, I’ll share some of the latest top-design trends for landing pages, but one thing to note and […]
Navigating the New Wave of How AI and Machine Learning are Reshaping the Marketing Landscape

Navigating the New Wave of How AI and Machine Learning are Reshaping the Marketing Landscape

As an online visibility strategist, I spend my days immersed in the digital realm, and it’s a whole new and changing world out there for everyone!  I’m sure you’ve heard about AI and Machine Learning. These are not buzzwords anymore; they’re reshaping how we do things online, especially in marketing….

The Fascinating World of AI-Generated Poetry

The Fascinating World of AI-Generated Poetry

To explore the intersection of creativity and technology, I asked the ChatGPT to write a poem.  “Walk with Me”The more you use the GPT tool, the more it will get to know you. Since I have been exploring and playing with the ChaptGPT AI tool for several months, it’s time…

Beaver Builder Theme

Growth Mindset Freebie Opt-in Page

Custom Opt in Page using Beaver Builder for a video Series Click here to SEE Christine do her Cartwheel!     We can create a page like this for a evergreen low cost ($29 to $97) price video seris on your website.
Custom Beaver Builder Theme for Christina Erickson-Emotional Healing Today

Custom Beaver Builder Theme for Christina Erickson-Emotional Healing Today

Custom Design Website with Beaver Builder Theme Click here to visit website. Home page (Top half)   Home Page (bottom Half)  

Beautiful Ocean and blue theme sales page

Beautiful Ocean and blue theme sales page

Customized Beaver Builder Sales Page for Christine Erickson for her online course “Growing Up Inside” Click here to sign up for her 5 weeks “Growing Up Inside” course. Bottom Half of Sales Page Design

Beautiful web pages in light pink color theme using Beaver Builder

Beautiful web pages in light pink color theme using Beaver Builder

Custom branding colors can be used on the entire web page when using beaver builder. LOVE the pink and blue design theme.

Content Marketing

What’s the Toss-Up Between Newsletters & Email Marketing?

If you’ve ever asked yourself, “Should I focus on newsletters, email marketing, or both?” — you’re not alone. The good news is that you don’t have to choose one or the other. Today’s email marketing and newsletters are about working together to engage your audience and support your business goals. Here’s what both email marketing...
What Should Your Word Count Be For Your Blogs and Newsletters in 2025?

What Should Your Word Count Be For Your Blogs and Newsletters in 2025?

Mastering Word Count with your Blogs and Newsletters We’ve all been there—sitting down to write a blog or a newsletter and wondering, How long is too long? Is there an ideal word count that’s just right? These questions are common for content creators, especially when balancing impactful messaging with readers’…

Experimenting with New Content Formats to Boost Your Engagement

Experimenting with New Content Formats to Boost Your Engagement

Boost Engagement with New Content Formats “Same old, same old.” Am I dating myself with that expression?Sticking to the same types of content, over and over,might limit your reach. Audiences engage with more content formats than ever, and experimenting with new media types can reinvigorate your marketing efforts.Experimenting with videos,…

Transform Your Website with Simple Content Creation Strategies that Make an Impact

Transform Your Website with Simple Content Creation Strategies that Make an Impact

Starting your first website can be an exhilarating yet daunting task, especially when creating content. A client recently shared her struggle to find inspiration and motivation to write for her new website.  The Challenge of Blank Pages Imagine sitting in front of your computer, ready to populate your brand-new website…

Digital Marketing

Use Your Strengths to Stay Top of Mind with Clients

How health and wellness business owners can create authentic visibility “I know I should be posting more, but I just can’t keep up with all the content trends.” Sound familiar? If you’re a health or wellness business owner trying to maintain an online presence while actually running your practice, you’re likely overwhelmed by your content...
Effective Landing Page Design: Proven Techniques to Boost Conversions

Effective Landing Page Design: Proven Techniques to Boost Conversions

Why You Need a Landing Page and How to Make It Great Landing pages are important for helping you achieve a specific goal. This goal could be to capture leads, showcase your company in a special way, introduce your product or service, get visitors to click through to another page,…

4 Marketing Stats to Keep You on Track

4 Marketing Stats to Keep You on Track

Are you sure your marketing is paying off? I’m not talking just about how many likes you receive on a post. I am talking about hitting key benchmarks or goals for your marketing reach and sales. Marketing statistics are essential in helping you make strategic marketing decisions. For instance, one…

Is your Business Domain and Social Media Name the Same?

Is your Business Domain and Social Media Name the Same?

Updated: May, 20th, 2024 Is Your Business Name AVAILABLE as a Domain Name? Do you have a business idea or thinking about starting a business?  One of the first things you may think about is… “What name do I use for my business?” I am talking about your domain name….

Email Marketing

Email Marketing + Social Media = A Steady Stream of Clients

Is it safe to assume you are growing an email list and are active on at least one social media platform daily? Well then, you have the powerful tools to be your greatest online marketing asset.  You may have heard the rumors that email marketing is obsolete. While its popularity has ebbed and flowed over...
Worry-free Email Marketing

Worry-free Email Marketing

What’s your biggest fear in email newsletters and marketing? — that people won’t like what you write? — that they won’t open your emails? — will they write you and criticize your point of view? Each of these issues can be taken care of with planning, training and knowing how…

Lifestyle

Why am I Using Nautical Terms on my Website

Have you notice I talk about sailing and use nautical terms in my emails and on my website? Even my email sign-off has “Bringing you Fair Winds and Calm Seas?” It all began when I was only five years old. I fantasized about living on a tropical island near the ocean. My ex-husband had a...

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Mindset

Digital Marketing for Wellness Businesses | Golden Aura

Stop Waiting for Things to Fall Into Place

It’s Time to Take Action and Stop Feeling Stuck in Your Business Years ago, while sailing in the Sea of Cortez, we were ready to set off for our next destination. The plan was simple: pull up the anchor, catch the morning tide, and continue our journey. But when we went to lift the anchor,...
Finding Your Own Star Power

Finding Your Own Star Power

Shine in Ways That Feel Right for You Your marketing strengths are the foundation of a strategy that works. Imagine yourself as a star with five points. Each point represents a unique marketing strength that can help you shine brightly and grow your business. But here’s the thing, not everyone…

Sailing Through Challenges: A Tale of an Online Business Owner

Sailing Through Challenges: A Tale of an Online Business Owner

Navigating the Challenges of Running an Online Business Running an online business can feel full of twists and turns—always changing and keeping us on our toes. Every click holds the promise of growth, and every post offers the chance to connect with new clients. Yet, being an entrepreneur, a coach,…

How to Truly Be Remembered Online

How to Truly Be Remembered Online

In this digital era, just setting up a profile or starting a brand online doesn’t guarantee that people will notice or interact with it. With constantly changing algorithms, standing out from the crowd can be challenging. But today’s marketers know online success is more than just playing the algorithm game….

Relationship Building

How to Get Found and Trusted Online as a Health Professional

When searching for a new health provider, whether it’s a lymphatic drainage therapist, a holistic coach, or a wellness practitioner, being found and trusted online is the true goal. Being found is just step one. What makes them book with you is trust. In a world full of noise, wellness seekers want to feel safe,...
One Conversation away from the best client

One Conversation away from the best client

One Positive Conversation at a Time Are you consistently working hard to market your business without attracting new clients? Let me tell you about Wendy. Yes, a real person and client! Wendy is in the same boat, diligently posting content daily, hoping to attract clients. While she did get some…

5 reasons a good client may leave you

5 reasons a good client may leave you

Demonstrate that you care to your clients Starting the new year to stay in touch with your clients is a great way to ensure a successful year ahead. Developing positive and meaningful relationships with your current, past, and future clients is essential for any business, as it opens up the…

It’s All About Building Strong Relationships in 2023

It’s All About Building Strong Relationships in 2023

NOW is the time to thank those who help make your business great! It’s all about relationships. Your business that is.  There are three trends that business experts are currently preaching about; building relationships, leaving an audio message instead of text messages, and using videos to promote your business.  I’ll…

SEO

How to Get Found and Trusted Online as a Health Professional

When searching for a new health provider, whether it’s a lymphatic drainage therapist, a holistic coach, or a wellness practitioner, being found and trusted online is the true goal. Being found is just step one. What makes them book with you is trust. In a world full of noise, wellness seekers want to feel safe,...
Transform Your Website with Simple Content Creation Strategies that Make an Impact

Transform Your Website with Simple Content Creation Strategies that Make an Impact

Starting your first website can be an exhilarating yet daunting task, especially when creating content. A client recently shared her struggle to find inspiration and motivation to write for her new website.  The Challenge of Blank Pages Imagine sitting in front of your computer, ready to populate your brand-new website…

The Top 5 SEO Ranking Factors That Elevate Your Online Visibility

The Top 5 SEO Ranking Factors That Elevate Your Online Visibility

Navigating the intricacies of Search Engine Optimization (SEO) can be confusing, even overwhelming, so let’s demystify it. SEO is simply a set of rules and guidelines that help optimize your website for search engines. Why? So you can attract more of your ideal clients naturally and sustainably. Are you not…

Social Media

Be visible with engaging Social Media content

While we fight to be recognized on social media, do you wonder why similar brands are so successful? They always seem to be in the spotlight, receiving likes, shares, and comments galore.  Intelligent, interesting and engaging content that communicates to audiences holds the key to success, not luck. Effective Content Marketing Tactics to increase your...
Is Social Listening Tools Important to understand?

Is Social Listening Tools Important to understand?

Why Does Social Listening Matter for Small Businesses and Entrepreneurs? Whether you’re a consultant, virtual assistant, entrepreneur, or a corporation, If you don’t listen to your audience, you won’t know what your audience wants. All too often, we’re guessing, not listening. We’re taking action, but not strategic ones. Social listening…

Strategies

7 Simple Ways to Earn Your Subscribers’ Trust Quickly

Getting your opt-in subscribers to trust you is crucial for your email marketing success. Subscribers who trust you are likelier to engage with your content and become loyal customers. Here are seven simple ways to earn that trust quickly. 1. Showcase Your Expertise People trust those who know what they’re talking about. Demonstrate your knowledge...
Elevate Your Engagement Strategy for Better Results

Elevate Your Engagement Strategy for Better Results

Ever feel like you’ve veered off course and lost your way in the digital world? If so, read on to discover how to use your online marketing time wisely with one simple strategy. Many business owners fail to allocate time to make social media work for their business. My clients…

Strategies for reusing your old blogs

Strategies for reusing your old blogs

It’s amazing how a single blog post can accomplish so much over time. As I researched my Google Analytics, I realized that a blog I wrote a decade ago still attracted significant traffic. It’s remarkable how the power of a jingle in 1926 launched Wheaties (YouTube Video is no longer…

Is your marketing strategy working? 

Is your marketing strategy working? 

For years, I’ve offered free discovery calls twice daily, Monday through Friday for potential prospects. My business has grown on a solid word-of-mouth foundation, attending networking events, joining multiple mastermind groups and building relationships on social media. Over the years, these three marketing strategies looked great. Last year, I created…

Video Marketing

Beyond Viral: How Strategic YouTube Content Attracts Clients

Learn how targeting client pain points can transform viewers into paying customers. If you’ve been putting off starting a YouTube channel, now is the time to stop waiting and start creating. YouTube isn’t just for viral trends and entertainment—it’s a powerful business tool that can position you as an expert, attract high-quality clients, and generate...
Dive into the captivating world of video content

Dive into the captivating world of video content

When learning how to effectively talk about your offer within a video, it’s crucial to focus not on the “how” but on the “why” your audience should want what you’re offering. Why it can solve their problems, make their lives better, or help them achieve their goals This is not…

What are your competitors doing that you are not using

What are your competitors doing that you are not using

Most likely, you know already. Videos! That’s right. Chances are your competitors are doing Facebook Lives, Instagram Reels, YouTube or TikTok videos. Experts say that videos are the way to get better exposure to your prospects. Anne Klausner has raised the bar by doing more videos on how to move…

Web Design

Transform Your Landing Page: Top-Design Trends

In this blog, I’ll share some of the latest top-design trends for landing pages, but one thing to note and keep in mind is that good copywriting is the secret to creating a high-converting landing page. Design and layout are second in importance. Then you’ll want to look at the strategic use of every available...
Beautiful web pages in light pink color theme using Beaver Builder

Beautiful web pages in light pink color theme using Beaver Builder

Custom branding colors can be used on the entire web page when using beaver builder. LOVE the pink and blue design theme.

Cool Features to Add. FAQ and Video Testimonial Boxes

Cool Features to Add. FAQ and Video Testimonial Boxes

Custom Web Pages just got easier and more beautiful with Beaver Builder. See example Video Testimonial Boxes Click here. All this can be done using Beaver Builder. Beautiful FAQ boxes. Click here to see the FAQ design in action.       

Beaver Builder Website for Joan Brooks

Beaver Builder Website for Joan Brooks

Customize Website built for Joan Brooks. Joan, wanted a website to show case her certification course, a powerful and proven healing modality.  To learn more about Rubenfeld Synergy Method and her course. Click here to view RSM (Rubenfeld Synergy Method) certification program in Philadelphia. Joan has devoted her life to…

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